Synonymous to world records, Guinness took it to the next level by launching the most expensive TV ad ever.
Last November 8, 2007, Guinness launches the most expensive TV ad in its 80-year marketing history, with highly unusual domino rally.
The ad – part of a £10m campaign – begins with 6,000 dominoes, leading on to objects such as books, paint cans, tyres, flaming hay bales, fridges, suitcases and even cars.
Created by ad agency AMV BBDO, “Tipping point” was directed by Nicolai Fugslig, the man behind the camera for Sony Bravia’s “Balls” commercial.
Watch the video here.
